Creative Coffee Shop is a productivity app with ambient sounds from a coffee shop as research shows that under some conditions, mild ambient noise like the sounds in a coffee shop actually improves performance and creativity. We've also included a overlaid track with sounds of soft rain to further enhance the effect.A study in the Journal of Consumer Research, describes how researchers conducted five separate experiments to see how noise level influenced productivity and creative cognition. Their results were fairly clear.A moderate level of ambient noise (70 dB) enhanced subjects' performance on the creativity tasks compared to a relatively quiet environment (50 decibels). High levels of noise (85 dB) hurt performance. The scientists explained that modest background noise creates enough of a distraction to encourage people to think more imaginatively.[A link to the full article 'Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition']Download our app and enhance your creativity and productivity.